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National Advisory Committee on Drugs and Alcohol

The NACDA was established in response to the drug problem to assist in our continued need to improve our knowledge and understanding of problem drug use.

The goal of the NACDA is to advise the Government on problem drug use in Ireland in relation to prevalence, prevention consequences and treatment based on our analysis and interpretation of research findings.

A Process Evaluation of the National Drug Awareness Campaign 2003 – 2005

Title:

A Process Evaluation of the National Drug Awareness Campaign 2003 – 2005
Authors: Jane Sixsmith and Saoirse Nic Gabhainn
Published: January 2008
Pages: 98
File Size: 711KB
Format: PDF
   

Executive Summary

 

This report presents the two distinctly separate pieces of work carried out. The first part provides an an assessment of the effectiveness of mass media campaigns for drugs prevention and harm reduction through a critical examination of the literature in the area. The second presents the results of research tracking the process of campaign development from November 2003 to October 2005. It also describes the perceived efficacy of campaign and organisational components that contributed to the process of campaign development. Finally, in the conclusion, the National Drugs Awareness Campaign is considered against criteria identified from the research literature for campaign success.
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